Karen Petcoff
Written by admin on August 31st, 2009Karen is an award-winning communicator in the field of marketing communications.
Karen began her public relations career at one of Toronto’s largest, most progressive hospitals where she headed up the department during several of the organization’s defining moments. As part of the senior executive team, she managed several landmark decisions including the hospital’s pioneering business venture that welcomed the first revenue-generating medical retail mall as part of a Canadian hospital and challenged its status as a not-for-profit government agency. As one of the anchor tenants, McDonald’s Restaurants of Canada became the first McDonald’s restaurant in a Canadian hospital.
Karen helped launch the NBA’s Toronto Raptors Basketball team in Canada and directed the marketing communications efforts of Toronto’s Air Canada Centre as well as the final game and eventual closure of historic Maple Leaf Gardens. She garnered unprecedented media coverage for a Canadian sports and entertainment facility, and successfully launched the venue’s credentials in the entertainment industry.
Following her tenure at Maple Leaf Sports, Karen joined Toronto’s Thornley Fallis Communications as a senior account director and led a number of major clients including: Nike Canada, TSN, Molson and The Lung Association.
In 2002 Karen launched her own public relations firm where she has represented a number of leading consumer companies as well as smaller not-for-profit organizations.
Interested in the area of high performance and maximum potential, Karen received her certification in Neurolinguistic Programming in 2004 through NLP Canada Training. She is a published writer, sought-after speech writer and presentation coach, and has received international recognition for her public relations work, including three Gold Quill awards from the International Association of Business Communicators.
Karen studies improvization at Second City and has studied comedy writing at the Humber School of Comedy. When her two teenage daughters don’t do their chores, Karen tries new comedy material on their friends.
Find Karen on the web at her blog, This just in.